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Goodell Calls Taylor Swift a 'Maybe' for Super Bowl LX Halftime Show

The NFL chief says Jay-Z’s Roc Nation will make the call, with a formal reveal expected on the league’s typical September timetable.

Overview

  • Roger Goodell told NBC’s Today that Taylor Swift would be “welcome at any time” and called a potential 2026 halftime booking “a maybe.”
  • Goodell deferred the decision to Jay‑Z, noting Roc Nation produces the Apple Music Super Bowl Halftime Show and that he is “waiting for the smoke to come out.”
  • Super Bowl LX is scheduled for February 8, 2026 at Levi’s Stadium in Santa Clara, California.
  • Swift’s 12th album, The Life of a Showgirl, arrives October 3, 2025, and she has purchased back rights to her first six albums, factors outlets note could ease a halftime set.
  • Fan theories surged after Swift’s New Heights podcast appearance and her engagement to Travis Kelce, but no performer has been officially announced.