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Good Fortune’ Pushes Viral ‘Angel’ Giveaways Ahead of Oct. 17 Theatrical Launch

Early reviews highlight Keanu Reeves’ comic turn.

Overview

  • Aziz Ansari’s feature directorial debut opens in theaters on October 17 in the United States and India.
  • Official campaign videos show costumed “angels” handing out free tickets, cash, meal cards and large tips in multiple cities.
  • Clips feature stops in Dallas, Los Angeles, New York and Chicago, with Atlanta announced as the next destination.
  • A widely shared video shows a taxi driver named Hugo receiving a $10,000 check from the promotion.
  • The TIFF-premiered comedy stars Ansari, Seth Rogen, Keke Palmer and Sandra Oh, with Reeves singled out by critics as a standout.