Overview
- Spiranac confirmed this week on her YouTube channel that she has joined the Grass League’s front office.
- In her new role she will oversee brand development, fan engagement, marketing, content strategy, talent scouting, team ownership and sponsorship acquisition.
- The Grass League is a high-stakes Par3 golf circuit combining amateur and professional players in team-based competition, now in its second season with 11 franchises.
- After debuting at Tempe, Arizona last year the league expanded into California this season and broadcasts live on the Golf Channel.
- Spiranac’s status as the “OG golf influencer” with over 5 million followers is expected to boost the league’s visibility and fan reach.