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Golf influencer Paige Spiranac joins Grass League front office

Her responsibilities span brand development–fan engagement during the Grass League’s expanded second season.

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Overview

  • Spiranac confirmed this week on her YouTube channel that she has joined the Grass League’s front office.
  • In her new role she will oversee brand development, fan engagement, marketing, content strategy, talent scouting, team ownership and sponsorship acquisition.
  • The Grass League is a high-stakes Par3 golf circuit combining amateur and professional players in team-based competition, now in its second season with 11 franchises.
  • After debuting at Tempe, Arizona last year the league expanded into California this season and broadcasts live on the Golf Channel.
  • Spiranac’s status as the “OG golf influencer” with over 5 million followers is expected to boost the league’s visibility and fan reach.