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Goldman Upgrades Coinbase to Buy, Cuts eToro to Neutral After Strategy Shifts

The bank points to Coinbase’s growing subscription and infrastructure revenue—about 40% of sales—reducing reliance on trading.

Overview

  • Goldman Sachs lifted Coinbase to Buy with a $303 12‑month target and lowered eToro to Neutral with a $39 objective.
  • Coinbase shares jumped about 7–8% intraday to roughly $255 on Jan. 5, while eToro slipped about 1.2% in premarket trading.
  • Analysts led by James Yaro forecast Coinbase revenue to grow ~12% annually through 2027 versus ~8% for peers.
  • Recent Coinbase rollouts include prediction markets via Kalshi integration, tokenization tools, and commission‑free U.S. stock and ETF trading.
  • Goldman described its sector view as selectively constructive, hinging on regulatory progress and a resilient retail trading backdrop, while warning eToro faces higher acquisition costs and pricing pressure from copycat rivals.