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Goldman Sachs to Take Majority Stake in Excel Sports in Deal Reportedly Near $1 Billion

The investment deepens Goldman's sports strategy, reflecting rising agency valuations.

Overview

  • Goldman Sachs Alternatives and Excel Sports announced a new strategic partnership that gives Goldman a majority position, with financial terms not disclosed.
  • Multiple outlets report the agreement values Excel at close to $1 billion, though the companies have not publicly confirmed the price.
  • The transaction is subject to closing conditions, including regulatory approval, and no completion timeline has been provided.
  • Excel represents roughly 750 clients across major sports, including Caitlin Clark, Tiger Woods, Nikola Jokić and Jared Goff, and offers services spanning sponsorships, marketing and events.
  • Shamrock Capital, which invested in Excel in 2020, will exit as part of the deal, as Goldman builds on a sports-focused advisory push formalized in 2023.