Goldfish Crackers Temporarily Rebranded as 'Chilean Sea Bass'

The iconic snack undergoes a temporary name change to appeal to adult consumers, available only online for a limited time.

Goldfish crackers have been temporarily renamed 'Chilean Sea Bass' to attract adult snackers, particularly Millennials and Gen Z.
The rebranding effort is part of a broader strategy by Campbell's to expand the snack's appeal beyond children.
Despite the new name, the crackers remain the same cheddar-flavored snacks, available exclusively online until October 30.
The limited-time name change follows previous efforts to engage adult consumers with flavors like Old Bay and Frank's RedHot.
The campaign aims to remind consumers of all ages that Goldfish are not just a children's snack, amid a competitive snacking market.