Overview
- The in-store service is live globally, letting customers prompt Gemini on Google Pixel 10 devices to design personalized sneaker graphics.
- Digital renderings created in the Gemini app can include names, patterns or preferred styles before being handed to artisans for hand-application.
- Golden Goose frames the activation as an evolution of its co-creation model launched in 2022 at the Forward Store in Milan.
- CEO Silvio Campara says the initiative augments craftsmanship by using AI to amplify creativity rather than replace it.
- Industry analysis describes the launch as a real-world showcase for Google’s Pixel hardware and Gemini image generation in luxury retail.