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Golden Globes Viewers Pan CBS’s Brief UFC Cameo Tied to Paramount Deal

A 30-second walk-on by two fighters drew complaints about the network’s priorities.

Overview

  • Mackenzie Dern and Brian Ortega made a wordless entrance and quick loop onstage after an intro joking about bringing in “extra security from the UFC,” then exited in roughly 30 seconds.
  • The bit followed The Secret Agent director Kleber Mendonça Filho being played off, and viewers on X labeled the moment random, forced, and a misuse of broadcast time.
  • Paramount recently struck a roughly $7.7 billion, seven‑year agreement to carry UFC events on Paramount+ with select broadcasts on CBS, with streaming slated to begin later this month.
  • The telecast also featured multiple Paramount+ commercials promoting UFC programming, reinforcing the cross-promotion during the CBS broadcast.
  • Some Paramount+ users reported the Globes stream lagged the live CBS feed by about a minute, raising concerns about future UFC viewing and live betting on the service.