Overview
- UFC fighters Mackenzie Dern and Brian Ortega made a silent, roughly 30‑second walk‑on introduced as “extra security from the UFC.”
- The segment ran on CBS during a broadcast that also carried Paramount+ ads for UFC as a seven‑year, $7.7 billion rights deal takes effect.
- Social media reactions panned the bit as a forced plug and complained that it consumed airtime during the awards show.
- Some Paramount+ viewers reported their stream trailed the live CBS feed by about a minute, raising concerns about spoilers and in‑play wagering.
- The UFC promoted the moment on its official accounts, with more marketing expected as events begin streaming on Paramount+ and airing on CBS later this month.