Overview
- During the Jan. 11 telecast, announcers Marc Malkin and Kevin Frazier highlighted Polymarket predictions as on-screen graphics displayed live odds and urged viewers to bet.
- Reaction on X skewed negative, with users calling the integration “cringe,” “a new low,” and an “end-times indicator.”
- Penske-owned outlets including Variety, Deadline and The Hollywood Reporter boosted the promotion with real-time tickers and sponsored posts; the Golden Globes are owned by Penske Media Eldridge.
- Announced Jan. 9 and touted by Penske executive Craig Perreault, the partnership was billed as a first-of-its-kind engagement feature for an awards show.
- Polymarket users wagered millions across Globes categories, though the predictions proved fallible in at least one major race.