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Golden Globes’ Polymarket Tie-In Draws Backlash as Platform Claims 26 of 28 Picks Correct

The on-air betting integration prompted renewed scrutiny of Polymarket’s regulatory record.

Overview

  • The Jan. 11 broadcast repeatedly displayed Polymarket odds on upcoming categories, with announcers referencing the live probabilities during the telecast.
  • Polymarket markets attracted roughly $2–3 million in wagers across about 30 categories by showtime, according to industry reporting.
  • Polymarket CEO Shayne Coplan said bettors correctly called 26 of 28 winners, though markets also misfired on high-profile picks such as favoring “Sinners” before “Hamnet” won Best Motion Picture, Drama.
  • Viewers and commentators criticized the integration as normalizing gambling during a major awards show, with viral posts labeling the segment “cringe” and a “new low.”
  • Penske-owned outlets including Variety, Deadline, and The Hollywood Reporter promoted the partnership, as critics highlighted Polymarket’s past CFTC fine and a recent Venezuela-related betting controversy, with renewed calls for oversight but no new regulatory action reported.