Overview

• Donald Trump has proposed 200% tariffs on European wines and spirits in retaliation for EU tariffs on American bourbon and other goods.
• The U.S. is the largest export market for European alcohol, accounting for $10 billion in exports in 2023, with France's wine and cognac sectors particularly vulnerable.
• If implemented, the tariffs could drastically increase prices, making many European alcohol products unaffordable for American consumers.
• French wine and spirits producers, who rely heavily on the U.S. market, have expressed concerns about severe economic impacts, including job losses and reduced competitiveness.
• The EU has vowed to respond proportionately, while industry groups on both sides have called for negotiations to avoid further escalation.