Overview

• Gold prices have eased from their April 22 peak of ₹1,00,000 per 10 grams, now trading around ₹98,000–₹99,000 as festival demand picks up.
• Analysts recommend a 'buy on dips' strategy, with long-term price targets between ₹1,06,000 and ₹1,10,000 per 10 grams.
• Akshaya Tritiya sales are projected at 12 tonnes of gold worth ₹12,000 crore and 400 tonnes of silver worth ₹4,000 crore, driven by cultural significance and wedding season demand.
• High prices have led to increased interest in alternatives like gold-plated silver jewellery and lightweight gold items, catering to budget-conscious consumers.
• India's gold demand for 2025 is forecast at 700–800 tonnes, despite a 15% decline in Q1 demand due to record-high prices.