Overview

• Gold prices, which peaked at Rs 1 lakh per 10 grams on April 22, have eased to Rs 95,000–98,000, offering some relief to buyers ahead of Akshaya Tritiya.
• Jewellers are promoting lightweight jewellery and offering discounts, while real estate developers in Mumbai are adding gold and cashback offers to property bookings.
• Financial experts advise consumers to consider digital gold and mutual funds for better liquidity and lower costs compared to physical gold purchases.
• Akshaya Tritiya, celebrated on April 30, is traditionally regarded as an auspicious occasion for buying gold and other assets, symbolizing lasting prosperity.
• Despite high prices, demand for gold remains steady, driven by cultural significance and innovative offerings tailored to diverse consumer preferences.