Gold Frenzy in South Korea: Convenience Stores Become Unlikely Trading Posts
Amid economic uncertainties, young South Koreans are increasingly purchasing gold from convenience stores and vending machines, driving a national surge in demand.
- South Korea's CU and GS25 chains now sell miniature gold bars and wafers, tapping into a booming retail gold market.
- Young consumers, particularly those in their 30s, are the primary buyers, reflecting broader trends of investment diversification.
- Gold prices have soared to over $2,400 per ounce in 2024, influenced by heavy buying from Asian nations and bullish global market forecasts.
- Despite the domestic buying spree, South Korea's central bank has maintained its gold reserves at 104.4 tonnes since 2013.
- Economists predict a potential increase in gold prices by up to 50% by the end of 2025, underscoring strong market confidence.