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Gold Demand Shifts as Akshaya Tritiya Nears Following Record Price Drop

With gold prices retreating from historic highs, consumers are favoring lightweight jewellery and digital investments for the upcoming festival.

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Akshaya Tritiya, celebrated on the third tithi of Vaisakha, is an auspicious day for good deeds and investments, believed to bring eternal prosperity.
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Overview

  • Gold prices in India peaked at Rs 1 lakh per 10 grams on April 22, 2025, before falling to approximately Rs 95,000 as of April 25.
  • Akshaya Tritiya, falling on April 30, remains a culturally significant occasion for gold purchases, despite elevated prices.
  • Jewellers report a growing preference for lightweight jewellery, coins, and other smaller items as buyers adapt to high costs.
  • Digital gold products, including ETFs and mutual funds, are gaining popularity for their liquidity, affordability, and ease of access.
  • Gold mutual funds have delivered strong returns, with a 31.96% one-year gain, reinforcing gold's appeal as a long-term investment option.