Overview
- Gold has fallen sharply from January highs to about ₹1.44 lakh per 10 grams, with 24K quoted near ₹14,345 per gram on Saturday, Nov. 7, 2026.
- Some cities such as Ludhiana saw Dhanteras sales fall by about 40 percent as shoppers postponed purchases expecting further declines in rates.
- Mumbai’s Zaveri Bazaar and several national chains reported 25–40 percent higher footfall, driven by lower quoted prices, wedding demand and gold-for-gold exchanges.
- Retail buying patterns shifted toward lightweight designs, 1–5 gram coins and exchanging old jewellery, which reduced average ticket sizes but kept transaction volumes up in many outlets.
- Trends in Tier-II and Tier-III towns are increasingly important for overall demand, and continuing price moves, international bullion rates and making charges will determine whether postponed buyers return.