Overview

• The Goiás state prosecutor’s office filed a public civil action on Oct. 8 against WePink and its partners, requesting urgent court orders to suspend live-sale broadcasts, require human customer support with 24-hour response, streamline refunds and cancellations, and impose a R$1,000 daily fine for noncompliance.
• The action also seeks R$5 million in collective moral damages and holds company principals personally liable due to their active participation in promotional lives and knowledge of operational shortcomings.
• Procon Goiás issued an infraction notice after analyzing a surge of complaints over late or missing deliveries and deficient service, with possible administrative penalties to be determined by the agency’s review.
• Authorities cite more than 90,000 Reclame Aqui complaints in 2024 and roughly 340 formal filings to Procon Goiás in 2024–2025, including a documented case of a seven-month wait without delivery or refund.
• WePink disputes procedural issues, says it responded to Procon notifications, contends delays have been resolved, and cites an 8.1 rating with a 93% resolution rate on Reclame Aqui while signaling plans to appeal administratively.