Overview

• Ministério Público de Goiás filed an urgent civil action on Oct. 8 against WePink and its partners, including influencer Virgínia Fonseca, alleging abusive practices in online sales.
• The action asks a judge to suspend promotional live broadcasts, mandate human customer support with 24-hour responses, simplify cancellations and refunds, and impose daily fines for noncompliance.
• Prosecutors seek R$5 million in collective damages and individual reparations, citing 90,000 complaints in 2024 and roughly 30,000 more in 2025, plus reports of delays exceeding seven months.
• Procon Goiás issued an infraction after about 340 formal complaints in 2024–2025; officials say failures included missed delivery deadlines and difficulty obtaining refunds.
• WePink says it has not yet been formally served in the lawsuit, contests the Procon procedure, claims delivery performance has improved, and plans administrative appeals, while court rulings on urgent measures are pending.