Overview

• The Ministério Público de Goiás filed a civil action on Oct. 8 seeking R$5 million in collective damages and individual reparations for consumers allegedly harmed by Wepink’s online sales practices.
• Prosecutors asked the court to suspend the company’s live promotional broadcasts, require a human customer‑service channel with responses within 24 hours, create a simplified refund and cancellation process, and impose a R$1,000 daily fine for noncompliance.
• Procon Goiás has issued an infraction notice over missed delivery deadlines and poor customer service after receiving roughly 340 formal complaints in 2024–2025, with potential penalties to be decided after review.
• The case cites allegations of selling without stock, delays of up to seven months, difficulty obtaining refunds, defective products, and removal of negative comments, along with a recorded live in which partner Thiago Stabile acknowledged supply shortfalls during rapid growth.
• Wepink says it presented defenses to Procon, argues the infraction is not final, claims improved performance on Reclame Aqui (score 8.1, 93% resolution), and states it has not yet been formally served in the lawsuit.