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Goiás Court Orders Butcher to Pull Anti-PT Messages as Owner Installs New ‘Thief Not Welcome’ Sign

The case tests consumer-protection limits on political discrimination, imposing daily fines during enforcement.

Overview

  • Judge Cristian Battaglia de Medeiros granted an urgent injunction on September 29 requiring Frigorífico Goiás to remove any communications discriminating by political conviction and to delete related social posts within 48 hours of formal notice.
  • The order sets a R$1,000 daily fine capped at R$100,000 for noncompliance and notes possible criminal liability.
  • The Ministério Público de Goiás filed the civil action after a complaint by state deputy Mauro Rubem, citing messages such as “Petista aqui não é bem-vindo” and “Não atendemos petista.”
  • The owner, Leandro Batista Nóbrega, says he complied with the ruling by removing references to “petista” and posted a new sign reading “Ladrão aqui não é bem-vindo; quem apoia ladrão também não,” which his defense argues is non-political and non-discriminatory.
  • The prosecutor’s broader claims remain pending, including a request for at least R$300,000 in collective moral damages and a published retraction, grounded in the Consumer Defense Code and constitutional protections.