GoDaddy and Ethereum Name Service Unite to Link Web Domains with Blockchain

The collaboration aims to enhance user experience by seamlessly integrating traditional and blockchain-based domain systems without extra costs.

GoDaddy partners with Ethereum Name Service (ENS) to integrate traditional domain names with blockchain-based naming systems, enhancing user experience and security.
The partnership aims to bridge the gap between the traditional Domain Name System (DNS) and blockchain technology, allowing for seamless interaction without additional costs.
Over 20 million GoDaddy users will gain access to ENS blockchain infrastructure, facilitating easier management of digital assets.
New smart contracts introduced by ENS will enable cost-free linking of DNS to ENS domains, overcoming previous technical and cost barriers.
Despite an ongoing legal dispute between GoDaddy and ENS, the collaboration signals a strong commitment to connecting blockchain with traditional web technologies.