Overview
- Goalhanger formally launched Goalhanger Ventures in late May 2026 and announced its first two transactions to invest in and partner with creator-driven media brands.
- The new unit made an undisclosed equity investment in Charlie Tymon’s Invisible Media, which runs the Invisible Hand YouTube channel, and struck a commercial growth partnership with Yorkshire‑based Backyard Cricket.
- Goalhanger says it will provide funding, production support, longer‑form video development, sponsorship and merchandise help while aiming to preserve creators’ editorial independence.
- The venture board includes Greg Bettinelli from The Chernin Group, reflecting an earlier minority stake by TCG and signalling Goalhanger’s openness to outside capital and strategic partners.
- The move builds on Goalhanger’s shift from ad-led audio to subscriptions, live events and distribution deals—the company reports over 250,000 paid subscribers, significant streaming volume in 2025, and continued major ownership by co‑founder Gary Lineker—positioning it to push creator businesses toward larger commercial formats.