Overview

• The 18th edition of Goafest, hosted by AAAI and TAC, emphasizes the theme 'Ignite ___' to explore creativity, technology, and audience engagement.
• Rishad Tobaccowala's keynote framed AI as essential but not a differentiator, spotlighting human ingenuity as the key to industry transformation.
• Kareena Kapoor Khan underscored authenticity and self-love as vital for personal and professional longevity during her session on reinvention and mindset.
• The ABBY One Show Awards recognized Wavemaker as Media Agency of the Year and ABP as Publisher of the Year, celebrating their industry-leading work.
• New initiatives like 'Advertising Plays' for wellness and 'GoaFresh' for student mentorship debuted, reflecting the festival's focus on education and innovation.