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GM’s Barra Reaffirms EV ‘End Game’ as Company Takes $6 Billion Charge and Evaluates Hybrids

The CEO cites affordability and a shortage of chargers as the main brakes on U.S. EV adoption.

Overview

  • GM said in a Jan. 8 filing it expects about $6 billion in fourth‑quarter 2025 charges tied to an EV business reappraisal, alongside a separate $1.1 billion China restructuring, with Q4 results due Jan. 27.
  • Mary Barra reiterated GM’s long‑term all‑electric goal but said the company is recalibrating near‑term plans and will offer hybrids or plug‑in hybrids where they are warranted.
  • Barra argued consumers will choose EVs as costs decline and charging access improves, noting the industry had gotten ahead of many buyers after incentives were removed.
  • Cox/Kelley Blue Book data show U.S. EV sales totaled roughly 1.28 million in 2025, down about 2% year over year after a Q3 pull‑forward and a sharp Q4 slump following the end of the $7,500 federal credit.
  • Tesla held roughly 58–59% of the U.S. EV market in 2025 as rivals retrenched, with GM ranking No. 2 by volume and Ford disclosing about $19.5 billion in costs tied to its EV recalibration.