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Gmail Rolls Out Purchases Tab for Order Tracking as Promotions Gets Relevance Boost

Google positions the update to streamline order tracking before peak holiday shopping.

Overview

  • The new Purchases view filters all receipts, order confirmations, and shipping updates in one interface with “Arriving soon” cards for upcoming deliveries.
  • The feature begins rolling out globally today to personal Gmail accounts on Android, iOS, and the web.
  • Gmail will still surface packages expected within 24 hours at the top of the inbox, with summary cards remaining on purchase emails.
  • Promotions gains a “Most relevant” sort and deal “nudges” on mobile, with rollout to personal accounts in the coming weeks and a “Most recent” option preserved.
  • Summary-card experiences are disabled in the EU and UK, and the new Promotions changes are mobile-only for now.