GM Shifts Battery Strategy, Drops 'Ultium' Branding

General Motors is moving away from its standardized Ultium battery system to adopt diverse cell formats and chemistries.

GM aims to cut EV costs by up to $6,000 by transitioning from nickel cobalt manganese to lithium iron phosphate batteries.
The automaker plans to explore cylindrical and prismatic cell formats alongside pouch cells at a new research facility in Michigan.
Despite the branding shift, GM maintains its commitment to producing around 200,000 EVs this year, nearing profitability in its EV division.
GM's EV sales grew over 60% year-over-year in Q3 2024, positioning it as the second-largest EV seller in North America after Tesla.
The decision to move away from the Ultium brand follows slower-than-expected EV adoption and the integration of new executive leadership.