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GM Sets July EV Sales Record With Equinox EV Leading Non-Tesla Market

Strong demand for the sub-$35,000, 319-mile Equinox EV boosted GM’s EV volumes by 115%, vaulting the company to the number two spot in the US electric market.

Overview

  • GM sold more than 19,000 electric vehicles in the US in July, marking a new monthly high and a 115% increase year-on-year.
  • The Chevrolet Equinox EV accounted for over 8,500 sales, or roughly 45% of GM’s total EV volume, making it the best-selling non-Tesla model ever in a single month.
  • Priced from under $35,000 with an EPA-rated range of up to 319 miles, the Equinox EV has undercut many rivals on affordability and distance.
  • In the first half of 2025, GM delivered over 78,000 EVs and secured a 12.9% share of the US electric market, positioning it directly behind Tesla.
  • Analysts warn that narrowing margins, trade-related tariffs and the pending expiration of the $7,500 federal tax credit could challenge future EV profitability.