Particle.news

Download on the App Store

GM Relaunches Autonomous Driving Effort for Consumer Vehicles

General Motors is recruiting former Cruise engineers to accelerate self-driving technology for privately owned cars

Image
Image
FILE – Cruise AV, General Motor’s autonomous electric Bolt EV, is seen on Jan. 16, 2019, in Detroit. (AP Photo/Paul Sancya, File)

Overview

  • Bloomberg reports GM is renewing its efforts to develop fully autonomous vehicles for consumer use after shuttering its Cruise robotaxi program in February.
  • The automaker plans to recruit and rehire former Cruise engineers to rebuild its autonomy team under chief product officer Sterling Anderson.
  • A GM spokeswoman said the company is accelerating the development of technology capable of operating without active human oversight.
  • GM’s revival of autonomy efforts leverages its March partnership with Nvidia to expand high-performance computing for advanced driver-assistance systems.
  • This shift focuses on privately owned models instead of ride-hailing services, reversing the strategy that led to Cruise’s wind-down.