Particle.news

Download on the App Store

GM Receives First U.S.-Made Rare Earth Magnets Under Noveon Deal

July shipments of EcoFlux magnets for full-size SUVs and trucks mark the beginning of a multi-year pact to strengthen U.S. supply chain resilience.

The logo of General Motors is pictured in Santa Ana Tlapaltitlan, Mexico, July 29, 2025. REUTERS/Raquel Cunha/File Photo
sdf
Image

Overview

  • Under the agreement, Noveon Magnetics began delivering sintered NdFeB EcoFlux magnets to GM’s full-size SUVs and trucks in July.
  • Noveon is the only U.S. manufacturer operating a fully domestic, vertically integrated sintered NdFeB rare earth magnet production facility.
  • The partnership complements GM’s earlier contracts with MP Materials Corp and E-Vac Magnetics to secure a majority of its rare earth magnets domestically.
  • EcoFlux magnets offer high performance with greater resource efficiency and incorporation of recycled materials.
  • GM and Noveon aim to bolster American jobs and economic security as China imposes export controls on rare earth materials.