GM Phases Out Ultium Brand Amid Strategic Shift in EV Battery Production

General Motors aims to enhance EV profitability by adopting new battery chemistries and reducing production costs.

GM will discontinue the Ultium brand name for its EV batteries, focusing instead on diverse battery chemistries like LFP to cut costs.
The automaker plans to open a new battery cell development center by 2027, aiming to accelerate R&D and reduce battery development times.
Despite challenges, GM expects its electric vehicle lineup to achieve positive variable profitability by the end of this year.
GM's restructuring efforts extend beyond EVs, with plans to revamp its operations in China and improve the profitability of its Cruise autonomous vehicle unit.
The company remains committed to its dual strategy of producing both EVs and traditional vehicles, highlighting robust sales of gasoline-powered models.