GM Launches Luxury Electric Cadillac Lyriq in France, Eyes European Expansion

The move marks a significant return to the European market with direct-to-consumer sales starting March 23, following a strategic exit in 2017.

General Motors announces the launch of its luxury electric vehicle, the Cadillac Lyriq, in France, marking a significant step in its reentry into the European market.
The Cadillac Lyriq, priced at approximately $93,000, will be available for direct-to-consumer sales starting March 23, with plans to expand to other European countries including Germany by the end of the year.
GM's return to Europe with the Lyriq follows its exit in 2017 when it sold its Opel and Vauxhall brands, aiming to focus on electric and autonomous vehicles.
The Lyriq features GM's Ultium propulsion system, offering a luxury and sports AWD model with a starting price in Switzerland at about $92,200, including taxes and fees.
GM aims for an all-electric lineup by 2035, with Cadillac and Buick expected to offer all-electric lineups by 2030, as part of its strategy to capitalize on the growing EV market in Europe.