GM Appoints Marc Whitten as CEO of Cruise Amid Safety Overhaul

The former Xbox engineer steps in to revive the autonomous vehicle unit after a major collision led to regulatory setbacks and leadership changes.

Whitten replaces Kyle Vogt, who resigned following the October 2023 incident involving a Cruise robotaxi and a pedestrian.
Cruise's operations were suspended in California after the accident, prompting the company to scale back investments and lay off 900 workers.
Waymo, a key competitor, has expanded its driverless services in San Francisco, increasing pressure on Cruise.
Whitten's background includes significant roles at Unity, Amazon, and Sonos, bringing extensive tech product experience to Cruise.
Cruise is testing its vehicles with safety drivers in Phoenix, Houston, and Dallas as it aims to restore trust and resume full operations.