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GLP-1 Diet Shift Seen Adding to Meat Price Rises of Up to 20% This Year

An industry expert from Tesco-backed Keychain frames changing protein demand as a secondary pressure alongside persistent cost shocks.

Overview

  • Oisin Hanrahan projects a 10–20% increase for certain meat items in 2026, citing higher demand for high‑quality protein among people using weight‑loss injections.
  • Worldpanel data show fresh‑meat inflation at 14.5% in the four weeks to December 2, highlighting already elevated pricing before any further increases.
  • Hanrahan attributes most of the pressure to rising input costs and broader factors such as global insecurity, energy prices, crop disease, weather, tariffs, packaging rules and trade frictions.
  • He says a 2–5% rise would be the hopeful scenario and urges shoppers to stay flexible by purchasing discounted items to manage household budgets.
  • A synthesis of 37 studies reports many users regain weight within about two years after stopping GLP‑1s, suggesting protein‑focused consumption could persist if treatments continue long term.