Overview
- Within six months of starting a GLP-1 medication, households reduced grocery outlays by about 5.3%.
- Spending at limited-service restaurants, including fast-food chains and coffee shops, fell by roughly 8% after adoption.
- Ultra-processed snacks saw the sharpest pullbacks, with savory snacks down around 10% and similar drops in sweets, baked goods, and cookies, while yogurt, fresh fruit, nutrition bars, and meat snacks rose modestly.
- Higher-income households recorded larger declines in grocery spending, averaging just over 8%.
- Drawing on Numerator’s panel of about 150,000 households, the Journal of Marketing Research study reports that lower spending persisted at least a year for continuers, while about one-third discontinued and spending moved back toward prior levels.