/i.s3.glbimg.com/v1/AUTH_1f551ea7087a47f39ead75f64041559a/internal_photos/bs/2023/o/f/PWy6jxSeCxux1GWVkI0g/favicon.png){kind=small}
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2023/1/X/nkkB7tSdirnIUbGhakCQ/favicon-o-globo.png){kind=small}
Overview
- Jorge Aragão gives voice to his classic 'Lá vou eu' for the first time in the new Globeleza vinheta.
- The campaign debuts Sunday, January 18, with 45‑second samba-enredo spots rolling out in programming breaks from Monday, January 19.
- Globo will present the songs of 12 Rio and 14 São Paulo Grupo Especial schools to help audiences learn the anthems before the parades.
- The film stages an informal roda de samba on a bar-like set with samba and carnival symbols, featuring Sereno, Nei Lopes and Sombrinha alongside Aragão.
- Valéria Valenssa returns with Erika Moura to reconnect the Globeleza tradition as Aragão marks 50 years of career.