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Overview
- The platform reports about 30 million monthly active users and more than 4 billion hours viewed in the past year, with 67% of consumption coming from live programming.
- Ad revenue jumped 86% in 2024 and 38% in the first half of 2025, while daily engagement averaged 2 hours and 9 minutes per user.
- The 2026 lineup targets a 68% increase in original productions, highlighting Paranoia from Ron Leshem, a new Raphael Montes adaptation, the 100th original documentary and short-form microdramas.
- Globoplay’s model combines free live simulcasts of TV Globo with paid bundles that include channels such as SporTV, Multishow and GNT.
- In 2025 the service leveraged major live moments like FIFA’s Club World Cup coverage and a Copacabana Lady Gaga show, and it celebrated an Oscar for the co-produced film Ainda Estou Aqui.