Globo Wins MIPCOM Recognition for SDG Impact

Overview

• Manuel Belmar, Globo’s CFO and head of its ESG agenda, accepted the MIPCOM Recognition for SDG Impact at the Cannes market on behalf of the company.
• Organizers said the honor highlights how Globo’s content can shape public debate and produce measurable social effects beyond entertainment.
• Globo cited specific audience responses from recent programming, including a jump in searches for Defensoria Pública services after a Vale Tudo scene and more than a 150% rise in searches for official Alcoólicos Anônimos channels.
• The company has also pushed operational changes such as the Guide de Produções Verdes, the Ecovision partnership with Panvision, and steps toward zero-landfill operations and full use of renewable energy.
• The recognition is part of an eight-year MIPCOM–UN collaboration tied to the Pacto de Mídia pelos ODS and could push other Latin American producers to adopt sustainable production standards and deeper public-service partnerships.