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Globo Reworks 'Três Graças' as 'Loquinha' Goes Global and Ratings Slide

Globo is speeding the narrative to address falling ratings, redirecting promotion to the series’ surging international fandom.

Overview

  • The Lorena–Juquinha pairing has become an international social‑media phenomenon, with fans from Italy to Thailand and English‑speaking countries following dedicated accounts.
  • Globo began posting subtitled clips in English, Italian and Spanish, and the cast recorded multilingual messages to engage viewers abroad.
  • Audience data show the novela hit a weekly low of 21.4 points in São Paulo, prompting accelerated storylines, a planned reduction of the comic nucleus’ screen time and consideration of schedule tweaks.
  • Actor Adriano Toloza debuts this week as Angélico, a new character tied to the corruption arc, as the show adds plot engines to refocus attention.
  • Viviane’s storyline featuring a trans woman has fueled broad discussion on representation, with Antra’s president noting trans people remain largely invisible in Brazil; columns also report a planned Jan. 20 guest turn by Viviane Araújo aligned to BBB 26 and a rumor that Susana Vieira is being considered for the cast.