Globo Restructures Leadership After World Cup Rights Loss

Overview

• Globo announced a new organization on Friday, September 4, 2026, creating an integrated Consumer, Marketing and Brand unit and combining Distribution and Rights while naming Júlia Rueff to Platforms/Digital, Fernando Ramos to Distribution and Rights, and Cristovam Ferrara as interim head of Brand and Communication.
• The company described Manuel Belmar, Manuel Falcão and Pedro Garcia as completing planned leadership transitions, with Belmar’s handover to finish in Q1 2027, but multiple news outlets and internal sources reported that Belmar and Garcia were held responsible for the World Cup rights decision and removed immediately.
• João Roberto Marinho, president of Grupo Globo’s board, said the board took the decision to renegotiate World Cup 2026 rights and rejected assigning blame to individual executives.
• Audience data reported by Ibope show Globo’s open‑TV share for the 2026 World Cup fell to about 82% and pay‑TV to about 15% while CazéTV rose to roughly 44% on open TV after Livemode bought the 2026 package and sublicensed matches to CazéTV, SBT and N Sports.
• Globo says the restructuring responds to weaker brand perception and commercial pressure from digital rivals and will prioritize faster digital growth, tighter distribution and a search for new leaders to protect advertising and subscription revenue.