Overview
- Globo, represented by CFO and ESG lead Manuel Belmar, received the MIPCOM Recognition for SDG Impact on Wednesday at MIPCOM Cannes 2026.
- The company says Estúdios Globo now runs on 100% renewable energy, has accelerated a zero‑landfill goal and recovers about 25% of its water use, though those figures are reported by Globo.
- Globo has rolled out practical tools to reduce production footprints, including a Guia de Produções Verdes and the Ecovision partnership with Panvision to spread sustainable practices across Latin America.
- The award cites how Globo’s content drives audience behavior: a Vale Tudo storyline increased searches for Alcoólicos Anônimos by more than 150% and boosted use of the Rio Defensoria Pública service.
- The recognition is delivered through the MIPCOM–UN initiative tied to the Media Pact for SDGs, a network begun in 2018 that includes more than 450 media organizations in 160 countries, and signals reputational leadership that may push wider industry adoption of green production and published external verification of ESG claims.