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2w ago

Globo Fires Executive Over 2026 World Cup Rights Decision

Globo says not buying the full World Cup package let rivals capture viewers, threatening its long-standing broadcast dominance.

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Manuel Belmar era diretor de produtos digitais e canais pagos da TV Globo

Overview

  • Globo dismissed Manuel Belmar after internal criticism that his team declined to buy all 2026 World Cup matches, a decision reported late Thursday as the proximate cause of his removal.
  • Multiple outlets report that Pedro Garcia and Manuel Falcão were also let go, with Garcia linked to the rights decision and Falcão removed after internal research showed a decline in public perception of the Globo brand.
  • Livemode’s CazéTV won the 2026 rights and sublicensed games to SBT and N Sports, a change that allowed those outlets to build large audiences during the tournament.
  • Audience metrics cited in coverage show Globo’s share fell compared with 2022 while CazéTV rose to roughly 44% of open-TV World Cup viewers and tied with SBT, pressuring Globo’s ad revenue and ratings.
  • The firings highlight rising governance and accountability pressures inside Globo and point to an unsettled market for future World Cup rights and for how Brazil’s biggest broadcaster will rebuild trust with viewers and shareholders.