Globo Debuts First Vertical Novela ‘Tudo por uma segunda chance’ on Social Platforms

Overview

• TV Globo begins releasing ten-episode batches every Tuesday across its TikTok, Instagram, Facebook, X, and YouTube profiles starting November 25.
• The 50-part series features 2–4 minute chapters shot vertically for phones, starring Jade Picon as Soraia alongside Daniel Rangel and Débora Ozório.
• Globoplay will add the title on December 12 in a staggered distribution following the social rollout.
• Director Adriano Melo and the team reworked framing, scenography, and characterization to quickly convey setting and plot in a vertical frame.
• The launch is cross-promoted inside Globo’s 7 p.m. soap Dona de mim, whose characters reference the series and guide viewers on where to watch.