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Overview
- Globo announced the student category during an Academia LED event, which launched the program on Tuesday and invited university teams to develop campaigns about the role of education in social change.
- Registrations are open until July 5 on the Movimento LED website and teams must submit a presentation video, a 30‑second spot script, a suggested social‑media action and a distribution strategy.
- A technical jury will pick three finalist groups for mentorship cycles with Globo professionals and the overall winner will be revealed in November at the Prêmio Profissionais do Ano with the ad aired on Globo platforms.
- Globo said it will expand Academia LED offerings in the second half of 2026 by running elective and extension courses at universities in São Paulo and Rio de Janeiro to deepen students’ practical skills.
- The program aims to connect students to industry jobs, give young creators professional exposure through broadcast and mentoring, and help Globo identify new talent for Brazil’s advertising market.