Overview

• Global wine consumption fell by 3.3% in 2024 to 214.2 million hectoliters, marking the lowest level since 1961, according to the OIV's latest report.
• Production dropped by 4.8% to 225.8 million hectoliters, the lowest output in over 60 years, driven largely by extreme weather events such as droughts, frosts, and heavy rains.
• Consumer habits have shifted, with rising wine prices—up 30% on average since 2019/2020—further contributing to the decline in demand.
• Key markets like Germany and France experienced significant production and consumption declines, while Spain and Portugal saw slight consumption increases.
• Despite these challenges, global wine exports remained stable at an estimated €35.9 billion, with export prices unchanged at €3.60 per liter.