Overview

• Global wine production fell 4.8% in 2024 to 226 million hectolitres, the lowest level in over 60 years, with adverse weather and disease cited as key factors.
• Consumption dropped 3.3% to 214 million hectolitres, marking the lowest levels since 1961, as inflation and generational shifts reduced demand.
• The U.S., the world's largest wine market, saw a 5.8% decline in consumption, while Europe experienced a 2.8% decrease, though Spain and Portugal recorded slight increases.
• The surface area of global vineyards contracted for the fourth consecutive year, reflecting structural changes and reduced planting efforts.
• Despite falling production and consumption, the wine market's value increased due to higher prices, with exports valued at €35.9 billion in 2024.