Overview

• The global VR market experienced a 12% year-over-year decline in 2024, marking its third consecutive year of contraction.
• Meta increased its market share to 84% in Q4 2024, driven by its Quest 3S headset, but is now prioritizing AR glasses development.
• Apple's Vision Pro shipments fell by 43% in late 2024, leaving the company with just 2% market share in the VR market.
• The AR market is projected to grow by 30% through 2026, fueled by advancements in AI and wearable technology.
• Meta plans to launch multiple new AR glasses models in 2025, while Apple and other competitors work on their own augmented reality devices.