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Global Takes Majority Stake in Gary Neville’s The Overlap to Build Sports Media Network

Global seeks to scale the Gary Neville-founded brand via ad-sales, data-driven insights, studio capacity.

Overview

  • Global confirmed a majority acquisition of The Overlap as Miroma Group exited its stake, with financial terms and the exact percentage undisclosed.
  • The new entity will be co-chaired by Gary Neville and Global Group CEO Simon Pitts, with Scott Melvin serving as lead Executive Director.
  • The partners plan to expand an Overlap Network across multiple sports using Global’s distribution, marketing power and DAX digital ad exchange.
  • The Overlap cites more than 38 million monthly YouTube views and reported 2.2 billion total views across platforms in 2025.
  • Flagship programming includes the Stick to Football series featuring Neville, Jamie Carragher, Roy Keane, Ian Wright and Jill Scott, alongside rugby and cricket spin-offs.