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4d ago

Global Tablet Shipments Jump 13.1% in Q2 as Apple Tops Market with 12.7 Million iPads

Pre-stocking ahead of looming U.S. import tariffs sparked a purchase surge that drove global tablet shipment growth

Apple's iPad lineup scored record growth in Q2
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Overview

  • IDC data show worldwide tablet shipments climbed 13.1% year-over-year to 38.3 million units in Q2 2025.
  • Apple led vendors by shipping a record 12.7 million iPads, marking 2.4% growth and a 33.1% market share.
  • Samsung secured second place with 7.2 million units and 4.2% year-over-year growth, while Lenovo shipped 3.1 million tablets for a 25% increase.
  • Amazon rejoined the top five with 3.1 million shipments and a 205% surge, and Xiaomi rose 42% to ship 2.8 million units.
  • Tariff-anticipation stockpiling, education deployments and subsidized pricing in key regions underpinned the sector’s rebound.