Overview
- Based on 20,000 responses in 10 countries, the study reports that about one in three people aged 16–24 now rely on platforms like TikTok, Instagram and YouTube to learn about money.
- In Argentina, 86% say they received no school-based financial education, around 70% faced attempted digital scams and nearly one in four was defrauded, while only 27% answered a basic inflation question correctly.
- Globally, 61% claim financial knowledge but only 11% feel truly informed; in Mexico, 60% say they are well informed but 36% answered the same inflation question correctly and 66% want to learn more about saving.
- Only about 20% have ever taken a formal finance course even though 95% see clear benefits, with cost (44%) and lack of time (31%) cited as main barriers to training.
- Nine in ten respondents expect schools and families to guarantee financial education, and banks are scaling programs, including Santander’s fraud-prevention workshops in Argentina and a digital Financial Health course via Santander Open Academy in Mexico, while experts urge cross-checking influencer content with reputable sources.